New winners.
Every single month.
Not one breakthrough ad from three months ago kept on life support. Fresh, performing winners β consistently, every month β so we can grow the account instead of depending on it.
The performance bonus exists because when you find new winners, everyone wins. We grow. You earn more. That's the deal β and it's a deal we genuinely want to honour as generously as possible.
Your salary pays you to do the job. Your performance bonus rewards you for doing it exceptionally well. We hope our best Creative Strategists earn far more from bonuses than from their base salary.
Work hard, do your job right & we'll make sure it's worth the sweat.
Products
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European cow suede outer + footbed lining, ComfortPlus memory foam + cork base, real metal hardware, rubber sole, wide toe box, no break-in period. 9 colours. 400K+ sold, <1% returns.
Down-to-earth Β· Rebellious Β· Cheeky Β· Friendly β "your honest friend who found the secret."
- Unscripted, authentic UGC
- Supply chain transparency
- Underdog vs corporate narrative
- Material proof demos
- Cheeky, irreverent copy
- Real customer testimonials
- Studio-polished, glossy production
- Hyper-branded e-commerce ads
- Corporate, sanitised brand voice
- Fashion-magazine production
- Paid influencer that feels detached
- High-pressure "BUY NOW" energy
Ads Library & Ads Research
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Browse every active ad running for Qomfort Co right now. Sort by impressions (high to low) so the top performers float to the top. Study the hooks, formats, angles, and creative styles that are getting the most reach.
Foreplay is your creative research hub. Save winning ads from across the web, build your swipe file, and study what's performing in the footwear category. Browse saved boards from the team and add your own discoveries. Ad spend figures in Foreplay are in NZD.
A curated daily feed of the top-performing viral ads across social platforms β use it to spot what formats and hooks are cutting through right now before writing your next brief.
These are your login details for Daily Virals only. The site blocks text copying β copy them here before you visit.
Resources & Assets
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Your live-updated reference for what's currently working, what spend looks like, and how the account is performing. Updated regularly. All figures are in NZD.
Use the product filter at the top to sort by product. For full raw footage (not just clips), search RAW VIDEOS.
Rules, Compliance & Process
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True / False Hypothesis Framework
Every single creative brief must begin with a clear True/False hypothesis. The purpose is to ensure that every ad tests something specific and produces a useful learning. Before launching, we must know what result would make our hypothesis True and what would make it False.
A hypothesis should answer:
A new idea tests a new direction β a different angle, avatar, desire, problem, or mechanism. The first execution tells us whether the direction is worth pursuing, not whether it will be a winning ad.
If True, iterate heavily on the direction. If False, move on or reconsider how it was executed.
An iteration uses a previous result to test one specific improvement. Do not make random changes β identify why the previous ad may have worked, change something with intent, and test that belief.
Never name competitors β Birkenstock, Boston, Arizona, Crocs, Dansko, Sanita, Kidmi, Quince, Kmart, Walmart, Cotton On, or ANY brand/retailer.
Nicknames count too β "Birks," "Burks," and anything along those lines are also trademarked.
Country-of-origin and founding-year tells are off-limits β "famous German clog brand" or "250-year-old brand" both identify a specific company.
Amazon is OK to reference (it's a platform, not a competitor). Legal consequences for violations.
- 400,000+ pairs sold, 350,000+ customers
- Less than 1% return rate
- 4.4-star Trustpilot, 1,000+ reviews
- Genuine European cow suede
- Real metal hardware, cork footbed, ComfortPlus
- No break-in period (instantly comfortable)
- Great for / helps with foot pain, plantar fasciitis
- Two female founders battling the big brands
- No wholesaler / distributor / retailer markup
- Donate-don't-return exchange policy
- Sustainable / eco-friendly / ethically made
- Made in China with full ethical oversight
- 50% off / BOGO (BOGO preferred)
- Any competitor brand or nickname (Birks, Burks)
- Trademarked names (Boston, Arizona)
- Country-of-origin tells ("German clog brand")
- Founding-year tells ("250-year-old brand")
- Retailers (Kmart, Walmart, Cotton On)
- "Cures" / "guaranteed" / "proven" (unless tied to refund)
- "Cheap" framing (use "value for money")
- Carbon-neutral / recycled-material claims
- Specific charity names (until approved)
- Celebrity likeness without authorisation
- Body-shame customers / punch down
- Political / religious content
Wincing, slicing shoes open, peeling fake suede, plastic snapping, embarrassment scenarios β all encouraged. The brand is the relief, not the judge β empathize with past dupe buyers, don't shame them. Only hard rule: no visible competitor logos.
9:16 only (statics included). Content + text inside safe-zones. Music balanced with voiceover. Competitor logos blurred or burnt off. In unlicensed UGC: no faces, no distinctive tattoos.
KPIs β Winners, Losers & Superwinners
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As of 10 April 2026